How to Draft a Music Marketing Plan of Attack | Now
How to draft a Music Marketing Plan of Attack shows music artists how a music marketing plan focuses you. Then checkout REAL MUSIC MARKETING: https://youtu.be/uQMzrZKV49g
How to draft a Music Marketing Plan of Attack Covers:
0:42 Vision is where a DIY Music Marketing plan starts
1:14 Opportunity is the second step of the marketing process and is so important
1:43 Customers is so important because it helps you to speak the language of your fan
2:15 Competitors and researching other artists in your realm to find a competitive advantage
2:49 Testing is the process of testing your music ideas on your most likely audience
3:20 Goals is the process of determining where you are going in one year
4:00 Branding is the process of community an identity in the minds of your customer
4:43 Product is the process of planning on bringing your brand image to life
5:20 Pricing is the process of creatively pricing your music products and services
6:08 Place strategy is the process of making your products and services convenient to find them
7:00 Promotion is the process of letting fans you exist and getting them to care
8:00 Measuring is the process of checking analytics so you do the right things
8:39 Assembling is the process of creating a plan on paper with a budget and timeline
8:47 Execution is the process of getting things done.
8:57 Learning more is what you better do to keep up to date with marketing
Lots more videos on marketing plans of attack to follow, but for now you can check out some of these older videos.
➡️ PRO TOOLS VERSUS LOGIC: https://youtu.be/nBAH3VO_chw
====WHAT YOU NEED TO KNOW ABOUT BOBBY BORG=====
🎓WHO? Bobby Borg is a former major label, indie, and DIY recording and touring musician (with the rock groups Beggars & Thieves, Left For Dead, and Warrant) 💯, the author of several music business books (Music Marketing For The DIY Musician and Business Basics For Musicians📕, and a professor of music industry studies (at USC Thornton School of Music)🏫. Bobby Borg holds several degrees in music, marketing, and communications from Berklee College of Music, UCLA and USC 🎓. Borg is available for one-to-one consultations via https://www.bobbyborg.com
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