How To John Madden Your Music Marketing -

How To John Madden Your Music Marketing


When a marketing campaign ends for a single release, an EP, an album or anything in between, what’s next? How do you figure out what worked and what didn’t? Artists (especially Indies) need a process!

On episode, Corrin and Jack discuss how to “John Madden” your marketing campaigns with a post mortem analysis! Learn how post mortems can help you uncover the strengths and weaknesses of any kind of campaign, what metrics to look for, and how to use that data to define the next step in your music marketing!

Ever scratch your head wondering how to make your marketing work better and move beyond trial and error? Learn how to run a post mortem in this episode and take your process to the next level!

What questions to ask in a post mortem analysis
Why post mortems work for both campaigns and ongoing sales funnels
How to run a post mortem for TOFU, MOFU, and BOFU marketing efforts
What impact retrospective analysis has on your future planning efforts

What we do: 

What we make videos with: 

Camera Setup 
The Most Spec’d Out Camera Under $2k – 
The Best Autofocusing, Stabilizing Lens for ^ That Camera – 
The Crispiest Manual Focusing Lens for ^ That Camera – 
The Adapter That Makes ^ That Lens Possible – 
The Telescoping Stick That Makes All The Dope Shots – 
The Video Tripod That We Use For Everything – 
The Flexible Mini-Tripod That Everyone Complains About But Is Actually Amazing And Sturdy – 

Audio Setup 
Deity V-Mic d3 Pro w/ Travel Kit – 
Audient iD14 – 

Lighting Setup
Aputure C120d Mark II w/ Light Dome Mini II – 
Light Stand – 
Aputure AL-MX – 

Our Favorite YouTubers (COMMENT and let ’em know we sent you!): 

Potato Jet (AMAZING Videography/Cinematography Lessons From A Goofball) – 
DSLR Video Shooter (Videography Lessons from A Smooth Operator Who Knows His Ish) – 
Gerald Undone (Videography/Camera/Photography Nerd Who Rocks Hard) – 
CaseyNeistat (The Most Popular Good Vlog Ever) – 
Peter McKinnon (Videography and Photography Lessons From A Warm-Hearted Badass) – 
MKBHD (Tech Reviews From A Real Life Superhero Alter-Ego) – 
Matti Haapoja (Videography/Creativity Lessons From Canada’s Yung Gawd) – 
Andrew Huang (This Guy Makes Music Fun Again Every Day) – 
DigitalMarketer (This Company Teaches Digital Marketing Better Than Anyone) –

#MusicBusiness #Podcast #CreativeJuice

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