"Storytelling in Music Marketing" with Lucy Blair, The Orchard | FastForward 2017 - BeatWithHook.com

“Storytelling in Music Marketing” with Lucy Blair, The Orchard | FastForward 2017





In a world of 24/7 communications, it may never have been harder to stand out from the crowd. More than that, an attention-depleted public need a compelling reason to engage. Great storytelling can help a band get noticed, and drive a deep connection with their fans. Lucy shares her insights on building your marketing narrative.

Presenter:
Lucy Blair, The Orchard (@LucyBlairPet)

FastForward 2017 was held at Muziekgebouw aan’t IJ, Amsterdam NL
Recorded on 24 February 2017 by The Hideout (https://www.hideoutfilm.com/)

More info: fastforward.xyz

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FastForward is a boutique music business conference aimed at, but not exclusive to, under 35s, that exists to help lay the foundation for a sustainable career in the modern music industry.

For more info & to subscribe to our mailing list, head to https://www.fastforward.xyz/

Thank you to all our event partners for your support!
7digital (http://about.7digital.com/)
PPL UK (http://www.ppluk.com/)
Media Insight Consulting (http://mediainsightconsulting.com/)
MQA (http://www.mqa.co.uk/)
Association of Independent Music (http://www.musicindie.com/)
EarPeace (https://www.earpeace.co.uk/)
Help Musicians UK (https://www.helpmusicians.org.uk/)

Intro audio credit: “Right Place, Right Time” by BOA (2016)

 
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