“Storytelling in Music Marketing” with Lucy Blair, The Orchard | FastForward 2017
In a world of 24/7 communications, it may never have been harder to stand out from the crowd. More than that, an attention-depleted public need a compelling reason to engage. Great storytelling can help a band get noticed, and drive a deep connection with their fans. Lucy shares her insights on building your marketing narrative.
Lucy Blair, The Orchard (@LucyBlairPet)
FastForward 2017 was held at Muziekgebouw aan’t IJ, Amsterdam NL
Recorded on 24 February 2017 by The Hideout (https://www.hideoutfilm.com/)
More info: fastforward.xyz
FastForward is a boutique music business conference aimed at, but not exclusive to, under 35s, that exists to help lay the foundation for a sustainable career in the modern music industry.
For more info & to subscribe to our mailing list, head to https://www.fastforward.xyz/
Thank you to all our event partners for your support!
PPL UK (http://www.ppluk.com/)
Media Insight Consulting (http://mediainsightconsulting.com/)
Association of Independent Music (http://www.musicindie.com/)
Help Musicians UK (https://www.helpmusicians.org.uk/)
Intro audio credit: “Right Place, Right Time” by BOA (2016)